Text Request scores how positive respondents are to measure engagement, and auto-opt out negative responses.
Text Request’s Peer to Peer Texting for political messaging enables campaigns to engage voters, and allows voters to keep in touch with their representatives and participate in the democratic process.
During the 2020 election campaigns from local races to presidential, our users sent over 300 million messages.
That's a lot of contacts to keep up with, so we pulled in Microsoft's pre-built AI models to auto-opt out voters who were no longer interested in receiving messages from that campaign.