SMS Marketing: Send Texts Customers Actually Want

SMS marketing can grab your customers’ attention and inspire them to take action—but only when it’s done right.

Here are three tips to ensure you send texts that actually delight your customers.

1. Space Your Messages Out

Text customers at the same rate that you would like to be texted.

Once a week, or even once a quarter, will be more than enough depending on what you have to offer. A few recommendations:

Industry insights and guides — once a week
New products and releases — once a month
Service or maintenance reminders — once a quarter

Anything more than that will cause customers to tune out, or worse, block your number.

After you pick a schedule, keep it consistent. Customers are more likely to read, and even look forward to your messages, once they know when to expect them.

2. Keep Your Content Relevant

Track customer interests and needs to send texts that resonate.

Personalization is king when it comes to any kind of marketing. Below are the tools we have to help you give customers a more personalized text messaging experience.

Groups: A saved collection, or list, of contacts you can use to send targeted messages to customers based on things like their previous purchases.

Contact Notes: Save individual details about customers (first purchase, use case, upsell opportunities, birthday, etc.) to reference later.

Custom Merge: Personalize mass texts at scale with custom fields that automatically pull data from spreadsheets (like the customer’s name or last appointment date).

Texts catered specifically to an individual customer have a higher chance of getting them to take a desired action.

3. Talk Like an Actual Person

Customers like texts because they can instantly reach another human.

Don’t lose their interest by sending promotions that sound like they were written by a robot. Your marketing texts should be short, sweet, and easy to read—just like any other message you would send to a friend.

Most importantly, if a customer responds to your marketing texts, make sure you take the time to respond back. This will show you’re on the other side of the messages paying attention to their needs. It will also open up more opportunities for them to make purchases.

Want to dive deeper? Check out our guide, 15 SMS Marketing Ideas to Generate More Sales.